This post is promoted by Digital Studios 360. DS 360 provides turnkey digital marketing solutions including website designing, digital marketing, email marketing & SEO. You can book a free 15 minutes consultation with DS 360 here.
Take your marketing to the next level with email marketing
Email marketing is used by thousands of businesses of all sizes across the world. It is a popular way of marketing amongst companies in a variety of industries specially for B2B companies. Here are seven reasons why email marketing is seen as the most effective marketing channel.
Low costs
One of the most obvious advantages of email promotions is its lower cost compared to mainstream marketing channels. There is no need to pay postal fees for limited deliveries. You can easily measure your email delivery, email opens & clicks.
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Improve sales
Sending emails will improve your sales as well. Through email marketing campaigns you can feature products or services & encourage them to purchase after abandoning their cart. You can also promote your new arrivals and send special offers and the campaigns can also incorporate messages to encourage a purchase to an audience.
Drive revenue
Email marketing is great for taking advantage of impulse buying. It helps in improving user experience. You can simply show your latest product or an offer with a button which redirects them to the product page.
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Optimize your time
Sending out an email to your subscribers is quick, easy and extremely effective. All it needs is a well designed template, effective content and call to action buttons. So depending on your business industry you can send emails once a week or 3 times per week.
Gives You leverage To Learn what works For You
Another benefit of email marketing is that it gives you all the performance analytics so you can easily measure the open rate, click rate and bounce rate. These insights really help you improve your future email marketing campaigns.
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Increased traffic to your website
Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. With some additional plugins like google analytics, Facebook Pixel, this traffic really helps you to define your most potential audience.
Segmentation
With this type of marketing, lists of each market segment based on demographics, interest, past behavior, etc. can be created, enabling you to craft a marketing message that speaks directly to each target audience. This is a highly effective marketing tactic that helps your marketing message resonate strongly with each segment.
This post is sponsored by Digital Studios 360. DS 360 provides turnkey digital marketing solutions including website designing, digital marketing, email marketing & SEO. You can book a free 15 minutes consultation with DS 360 here.
